Open-up
Open-up about skincare
Through our Open-up campaign, we are reaching out to all brands with a clear message: Open up about your products. By being transparent about what’s in your products, you help protect as many people as possible from developing a skin allergy and getting in touch with harmful ingredients. Today, more than 27% of people in Europe suffer from skin allergies — together, we can change that.
It starts with us — and with raising awareness. We invite you to become a pioneer in providing skin friendly products. To support brands in this mission, we provide practical tools like a media kit and other helpful resources to help create greater consumer awareness.
In addition, we highlight the benefits of the AllergyCertified logo and guide brands step-by-step through the certification process, making it easier than ever to commit to transparency.
Lene Stiil
“You have 2 seconds to convince consumers to buy your product – Let the AllergyCertified label make the choice easier.”
Downloads & Tools
