Natural ingredients in cosmetics is a current trend you cannot have missed.

Sadly, this trend calls for a more critical approach. While ‘natural’ and ‘organic’ are often matched with healthy, clean and good – that is not always the case.

It might be a slight exaggeration to claim nature is the new allergen. But there is a strong tendency amongst many brands, webshops and marketing bureaus to use and abuse the natural claim in a way, which leads to confusion and mislead consumers. But does a little misconception matter when it comes to “natural”, “organic” and “clean” products – or whatever the claim is for the cosmetic product, that are being sold through the natural truism? Yes, it actually does.

For the first time children as low as an age of four are developing skin allergy. Perfume allergy is previously named an old-womens-disease, since it were elder women who typically developed perfume allergy after many years of use. When children of a very young age are allergic to perfume, there may be different reasons. One plausible reason is that the parents like to do as good as possible for their children. Therefore, they draw a parallel between food, ecology and skin care. It goes a little like this: I give my little kids organic food because it’s healthy and best for them – there for I’ll also use organic natural cosmetics on their bodies because ecology is what’s best for them.

This is where it all goes wrong. Looking at the EU list of the 26 particularly allergenic perfumes, 19 of them can be categorized as natural. That is, if, for example, the natural ingredient derived from Lemon or Geraniol or Vanilla is in contact with the skin. It is no matter how you put it the same as applying perfume onto your children. If you often get perfume on the skin of your children, you also increase their risk of developing perfume allergies the natural ingredient derived from Lemon or Geraniol or Vanilla is in contact with the skin. It is no matter how you put it the same as applying perfume onto your children. If you often get perfume on the skin of your children, you also increase their risk of developing perfume allergies.

Check our Ingredient Index